In 2025, agency artificial intelligence (AI) and generative chatbots will become key drivers of change in the digital economy. According to Adobe Analytics, traffic to US retail sites from generative AI sources increased by 1,200% between July 2024 and February 2025. In the travel sector, growth was 1,700%, and in banking, it was also 1,200%.
According to an Adobe survey, 39% of Americans already use chatbots for online shopping, and 53% plan to start this year. The main reasons for using AI are:
- product research — 55%;
- getting personalized recommendations — 47%;
- searching for discounts — 43%;
- selecting gifts and unique items — 35%;
- creating shopping lists — 33%.
At the same time, 92% of users note an improvement in their shopping experience, and 87% are willing to trust AI with larger and more complex purchases.
Impact on engagement and conversions
Users coming from chatbots demonstrate:
- 8% higher engagement;
- view 12% more pages per visit;
- have a 23% lower bounce rate.
Although conversion from AI traffic is 9% lower than other sources, this gap has narrowed significantly from 43% in July 2024, indicating growing trust in AI assistants.
Growth across industries
In some niches, such as electronics and jewelry, conversion from AI traffic is already outpacing traditional channels. In the travel sector, traffic from generative AI has increased by 1,700%, and users coming from AI spend 45% more time on websites.
Recommendations for businesses
To adapt to the new reality, companies should:
- Integrate AI agents into digital strategies.
- Optimize content for AI referrals.
- Provide a personalized experience for AI users.
- Analyze AI user behavior to improve offerings.
FAQ
What is agent AI?
Agent AI refers to autonomous systems that can independently perform tasks, propose solutions, and interact with users without constant human supervision.
How does AI influence consumer behavior?
AI helps users find the information they need faster, receive personalized recommendations, and make more informed purchases, which increases satisfaction and loyalty.
Which industries are most susceptible to the impact of AI?
AI has the greatest impact on retail, tourism, and banking, where it helps improve customer service and increase operational efficiency.
Leave a request
Ready to adapt your business to the age of agent AI? Contact us to learn how to integrate AI solutions into your digital strategy and improve customer engagement.